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Angle
Agentic commerce is here: what changes for brands when the checkout happens inside the chat.
Research brief 4 sources
- Instant checkout inside AI assistantsagentic-checkout-announcement
- How far shoppers trust AI recommendationsai-shopping-trust-survey
- Marketplace sellers and AI storefrontsmarketplace-ai-report
- Payment protocols for AI agentsagent-payments-explainer
Welcome back to The Customer Code. Today: agentic commerce.
This is a topic that is reshaping the entire marketing landscape. Last week I bought running shoes without ever opening a store.
Generic setup. Let Andreas open with the story his Take implies.
Wait, the chat bought them for you? Walk me through it.
30 voices, voice cloning and 21 languages.
Show notes
- 00:00When the chat becomes the checkout
- 04:10Andreas buys shoes without a store
- 09:30What brands lose, and what they gain
- 15:20Three moves for marketers this quarter
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…/the-customer-code/feed.xmlUpdated Thu 06:00












